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Cathy Goat, proprietor of Totally Paws, celebrates as her ecommerce website, www.totallypaws.co.uk goes live.
Cathy is passionate about the care and welfare of pets. Her website has a wealth of knowledge and advice about looking after your pets. Totally Paws truly is DEDICATED TO YOUR PET!
To get good at marketing, you need to follow a few simple principles that enable you to lay solid foundations, evolve and explore, test and measure, confidently expand and manage your growth. As the internet matures, the potential to gain extra market share, using the right tools, is now a reality.
These simple principles are what Jumpsite Marketing is all about. The 5 introductory programmes to help you learn these principles are as follows:
1) Business Posture:
Learn how to create an environment that enables you to build solid marketing strategies. Combine your business motives with your passion to differentiate yourself from your competition.
By knowing WHY you do what you do and being aware of your PASSION for your business, you will be able to communicate with like minded customers who appreciate the value and results you deliver.
2) Search Engine Optimisation:
Learn how to improve the visibility of your website on the search engines.
Improve the relevancy of your content to match the popular search terms used to find your business.
By knowing how the search engines work, you’ll be able to develop and build a powerful business tool – your website - to bring the right customers to your door.
3) Writing Copy:
Learn how to write direct response copy for your website, flyers and adverts.
Know the 7 fundamentals of writing great copy that attracts the right customers, keeps them interested and informed, and compels them to take the next step such as making contact by phone or email.
4) Multi-channel Marketing:
Learn how to target specific customers using multiple marketing channels.
Know what your targeted customers are looking for and find the best case studies and headlines to use for your marketing strategies.
By performing a marketing analysis, you’ll be able to develop a resource of response articles and marketing material for each of your marketing channels to be used over and over again.
5) Measure for Success:
Learn how to create landing pages and track the success of your marketing campaigns.
Know how to add landing pages to your website, analyse the logfile statistics and determine the success of your campaigns. If you don’t measure the success of your campaigns, you are in danger of repeating the same mistakes.
How do you know if this is right for you?
To find out whether this will work for you, come along to one of the Wednesday workshops for a FREE trial. Working with other businesses, you will build and develop solid marketing foundations for your business.
- You’ll get the knowledge to build breakthrough strategies in website marketing.
- You’ll get a solid growth plan for your website, giving it purpose and value.
- You’ll know what you’re doing is not only right, but delivering tangible results.
- You’ll build a front end marketing tool to capture new business, and a back end tool to nurture your existing customers. You’ll master the art of writing direct response copy.
- You’ll move away from the sales role toward the consultant and the trusted advisor.
- You’ll finally get to understand how the search engines work and what you can do to improve your visibility.
Call my office today on freefone 0800 107 4662 ask for Jon Beal and ask about the Wednesday afternoon workshops.
I look forward to talking to you, catching up, and working on your marketing strategies to make your website really start to work.
Visit the online shop www.rockingrabbit.co.uk,, now with over 500 different beads and findings, where you can buy selected products directly over the Internet using our secure e-commerce store.
We are proud of our easy to use drag-and-drop shopping system, which eliminates all that clicking back and forth you often find, try it yourself and you will see how easy it is!
There are kits, findings, jewellery making supplies, and hundreds of beads to buy.
And there is another great new feature: Now you can view every product with an enlarged image and information of discounts for quantity -simply click on the magnifying glass icon.
Netflare are celebrating the long awaited launch of the businesswebfactory.com site.
At last! There is an online marketing strategy you can get passionate about!
- Learn the Secrets of Successful marketing and how to get real results from your website.
- Rediscover the passion behind your business and combine it with your motives to be the best.
- Create a 'unique selling proposition' that gets to the heart of what you do best and customers actually understand.
- Build a website with a purpose and know how to test and measure this purpose to see if it is actually working!
- Learn how to nurture your customers and spend your time profitably with them instead of chasing weak leads.
- Become the trusted advisor in your field. Build the trust and respect you deserve.
Visit www.BusinessWebFactory.com NOW and get a 30 day FREE trial. 100% NO RISK GUARANTEE – NO CONTRACTS
Web Developer Role
If you are enthusiastic and passionate about web design and development and looking for employment in the Cambridge area, then you must read this...
Role Description
Reporting to the Development Manager, you will be responsible for the development and maintenance of websites hosted by Netflare.
We are looking for an effective communicator and team player. You must be comfortable with working for a small company (currently 5 staff) and be able to work flexible hours. If you have the necessary skills that can add to our team, we are interesting in speaking to you.
Web Design and Development
The Sales Account Manager will support the customer and produce a Final Project Specification (FPS) that outlines the design. This will contain a wireframe design. This will be handed to the Graphic Designer to produce a template for the website.
Your role will be to take the FPS and the graphic design and turn this design information into a themed content management system using either drupal (www.drupal.org) or oscommerce (www.oscommerce.com). This will require knowledge and experience of PHP, MySQL, CSS, Javascript, HTML and development using modules with content management systems.
Maintenance Work
As part of the Web Development Team, part of your role will be to review change requests from clients and make ammendments to current sites hosted by Netflare. This will require communication with the customer with occasional site visits where necessary.Technical Skills
- PHP
- MySQL
- CSS
- JavaScript
Desired Skills
- Drupal CMS (www.drupal.org)
- osCommerce (www.oscommerce.com)
- Linux (Fedora)
- Apache Web Server
- Familiarity with Windows XP
- Familiarity with Photoshop, Adobe Fireworks or similar
Desirable Qualifications
- Bachelor's or Master's degree in Computer Science or similar
- Understanding of UML and object oriented programming style
- GCSE or Recognised English Language Qualification
Renumeration
Salary: £15-25k depending on skills and experience
Pension: 5% pension contribution
Health Plan: Standard Life Health Insurance
Training: Business development training as applicable
Contact Details:
contact: Jon Beal
email: jonb@netflare.co.uk
tel: 01954 230986
Netflare clients who have attained TL1 are invited to attend Jumpsite TL2: Information Architecture.
Venue options
Either Friday morning (9-11) 11th Jan at Chemex HQ in Cottenham or here at Netflare in Swavesey on Tuesday 15th Jan 1pm-4pm
Jumpsite TL2: Information Architecture takes your marketing messages from Jumpsite TL1 to the next level. Information Architecture is the science of organizing, ordering, categorising and labelling information. The purpose is to make it easier to use and easier to find the information your visitors are looking for. If you have high quality content, then you need to incorporate information architecture to maximize its effectiveness.
Jumpsite TL2 contains 4 comprehensive programmes to help you create a scalable website designed to be a customer nurturing tool.
When it comes to seeking financial advice it is essential to have the right information at your fingertips, failure to do so can result in costly mistakes, many businesses fail through poor cash flow management or bad financial strategy. But with the right advice, yours doesn't have to be one of them.
Built on Drupal CMS, this platform provides an excellent scalable platform to add content and provide valuable and relevant information to prospects and customers.
Visit www.ebslfinance.co.uk here
Working closely with the client, literally hundreds of pages and photographs have been added to their online tree database. Using Drupal as a platform, each trees is categorised and tagged to make searching for tree characteristics relatively easy.
- Slideshow
- AJAX Case Study navigation to find the right datasheet
- Flash movie
Their website has been redesigned to be a lead generation website. It contains more information and encourages the interested visitor to make contact either by the enquiry form, or directly through their depot locations.
See their new website here: www.sitelink.co.uk
Having reached a pinnacle in Breakspear's service to its clients, Breakspear decided to fully embrace new marketing techniques with an emphasis on service and offer a more explanatory & informative website for Breakspear's discerning clients.
What has transpired is a site rich in content, which will guide the client through the sometimes difficult process of deciding which service company is the right one for them, by placing the emphasis on explaining the processes by which Breakspear offer the very best service in the industry.
What was needed was a frank and revealing insight into the service quality offered by Breakspear along with an irresistible offer for the call to action. This has been achieved using sound marketing practices where the importance is placed on value and results.
3XD is a specialist insurance provider that offers a range of general insurance products to customers through financial intermediaries. Our current product range include household (buildings and contents) insurance and mortgage payment protection insurance.
The website is built on the latest Drupal 5 platform and uses Drupal CCK combined with complex calculated form modules.