In today’s tough market place, getting sales can be a challenge, especially on a tight budget. In an attempt to get more sales, you may have discovered that it isn’t as simple as throwing money into advertising. This is because those who see your advert don’t know you, nor do they value your product or service.

Something is missing…

Take for example on your website: more visitors will not guarantee more customers without a compelling offer.

What’s more, any offer you make will be weak and ineffective if the value and results you promise are unclear.

What you deliver will appear unrelated to your business without a strong Unique Selling Proposition and defined objectives. Getting your Unique Selling Proposition right is where you need to start…

The three essential steps to get more marketing impact for less cost:

1. Know your objectives
   • Clearly communicate what you do
2. Find customers and keep them
   • Create front-end marketing plans to acquire customers
   • Create back-end marketing plans to nurture customers
3. Get more sales
   • Implement campaigns that target specific customer types
   • Progressively roll-out bigger campaigns by testing and measuring their success

Netflare has created a Marketing workshop called Jumpsite Marketing to help and guide businesses through these three steps and create successful marketing campaigns that bring in sales.