Business identity

Nothing matters more than knowing the reason WHY your business operates the way it does.

The success of your marketing strategies will depend on how clear your message is conveyed.

Business identity is all about identifying and developing your passion behind the business, the value and results your deliver to your clients, and how you differentiate yourself from your competitors. Once you have this, you can work on becoming the expert and define your uniqueness in your field.

The secret to successful internet marketing strategies is in making your website work for you automatically. By understanding the concepts of front-end and back-end marketing, you can create a lead generation funnel with auto-responder emails, and nurture your clients with value driven products and services tiered to give more to the clients who trust you most.

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The key to successful marketing

How to get real results from your website and grasp the key to successful content marketing strategies.

Grow your business by splitting your efforts into two distinct marketing strategies:

Front-end marketing

Learn how to find and win new customers by creating low-risk irresistible offers that will be impossible to pass by.

Back-end marketing

Learn how to develop strong customer relationships by clarifying your products and services and delivering the highest possible value. As you win your customer's trust, they will continue to buy from you.

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Front-end marketing

How to create a successful front-end marketing strategy.

Front-end marketing is all about customer acquisition.

As the lifetime value of a customer will make the cost of acquisition relatively insignificant, you can focus on adventurous ways to attract your prospect to make that leap and give you a try.

The experience they gain from your high quality products and services will mean they stay as long term customers.

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Back-end marketing

How to create explosive growth with back-end marketing strategies.

By nurturing your customers, you will begin to form strong relationships with them. This will allow you to make available increasing levels of value as the relationship grows. Your back-end marketing strategies can be viewed as a funnel of trust layers of additional value you make available to your customers as they begin to trust you more.

Starting from a customer who has just bought from you for the first time and working down to your perfect customer who has implicit trust and buys high value products and services from you, you can determine between 4 and 7 distinct layers of your trust funnel.

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Know your passion

Find out how to build your business around what you are really passionate about.

There will be aspects of your business that seem difficult and other aspects that come naturally to you.

By discovering what you really enjoy doing and building on this to nurture your passion, not only will you find business life easier, but you can use this to define your uniqueness.

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Primary motive

How to develop business strategies that make your products and services desirable to your customers.

If you have discovered your passion for your business and know what you do best, you can build on this to add more value to your products and services. If you know your products and services will deliver results for your customers then highlight these benefits in your marketing to develop business growth and increase your market share in your business arena.

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Differentiation

How to differentiate your business from your competitors.

Using a unique selling proposition (USP) in your promotion and sales activities by highlighting your unique benefits will greatly improve its effectiveness. USPs help your customers to save time when considering buying a product or service by helping them to differentiate between you and your competition and focus on your key benefits.

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Your unique selling proposition

It is essential that the first thing you do is to clarify what your business does by defining your unique selling proposition (USP).

Your USP encapsulates your products or services; your ideal customers; your key benefits and the results you deliver. The benefit of having a clear USP is that your customers will relate to your motives and become as passionate as you are about your business.

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Taking ownership

Why businesses get stuck in a loop of failure when it comes to changing and updating their websites.

Knowing that the success of your website will affect the future of your business, it is no surprise when businesses ask “What works and how do I get it to work for me?”

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Try our marketing workshops for FREE

The first FREE introductory workshop will cover the business identity section of the brand development training programme.

This 45 minute call will cover the following areas:

Splitting your marketing activities into customer acquisition and customer nurturing marketing strategies
Add clarity to your objectives by asserting a well defined USP
Generate a business identity by presenting value and results combined with your passion to deliver

The complete workshop programme includes Marketing Analysis, Content Marketing, Website Strategy, Messaging Strategy and Business Analytics. These workshops can be arranged as 45 minute telephone / Zoom calls to be held once a week (a time and day that fits). Those companies who wish to take this further can arrange one-2-one training or join an existing workshop group held on Wednesdays or Thursdays.

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