By implementing strategies to optimise your website's interaction with search engines, you can enhance its discoverability, indexing, and ranking potential. Here's a comprehensive guide on how to get your website to communicate well with search engines:
It lists all the pages on your site, along with metadata such as last modified date and priority, providing valuable information to search engine crawlers. To create an XML sitemap, you can use online tools or plugins available for various content management systems (CMS) such as Drupal. Ensure that your sitemap is regularly updated to reflect any changes or additions to your website's content.
Cron is a time-based job scheduler that allows you to execute tasks at predefined intervals. Set up a cron job to regenerate your XML sitemap periodically, such as daily or weekly, to reflect any new pages, updates, or deletions on your website automatically.
To get started, sign up for Google Search Console and verify ownership of your website. Once verified, you can submit your XML sitemap to Google and monitor its indexing status. Additionally, use Google Search Console to identify and fix any crawl errors, optimise your site's appearance in search results, and monitor search traffic and performance metrics.
Bing Webmaster Tools provides similar functionality to Google Search Console, allowing you to monitor and optimize your website's performance in Bing search results. Submit your XML sitemap to Bing Webmaster Tools, verify ownership of your website, and leverage its features to improve your website's visibility and performance in Bing search results.
It contains directives that specify which pages or directories should be allowed or disallowed for crawling by search engines. To ensure that your XML sitemap is discovered and indexed by search engines, add a reference to it in your robots.txt file using the "Sitemap" directive. This helps search engines locate and prioritise your XML sitemap for indexing.
This 45 minute call will cover the following areas:
The complete workshop programme includes Marketing Analysis, Content Marketing, Website Strategy, Messaging Strategy and Business Analytics. These workshops can be arranged as 45 minute telephone / Zoom calls to be held once a week (a time and day that fits). Those companies who wish to take this further can arrange one-2-one training or join an existing workshop group held on Wednesdays or Thursdays.
Adding metatags to your website
SEO for mobile and social media
