Writing toolbox

Learn the secrets of writing power content with relevance and clarity, and get your message understood.

Attempting to influence your reader using the content on your website is obviously not quite the same as face-to-face. You will not know the circumstances and background of the reader, nor will you be able to immediately adapt from any feedback.

To be confident of generating the best possible response, turn your content into a presentation that attracts your prospects, keeps them riveted with interesting arguments and persuades them to respond in the way you want with seven key elements of writing great content.

What is a sentence?

A sentence is a collection of words that form a unit of language that can stand alone and make sense.

During your prospect's busy day, you know they will be constantly being distracted by an ever growing to-do list, late reports to complete, meetings to arrange, unopened mail, etc.

If only they could spend a few moments to look over your proposal, you know they would instantly place an order with you.

Your reader will interpret and infer meaning from your content based on their own experiences. Improving relevance of your content is achieved by raising the expectations of your intentions and using shared experiences. This will guide the reader to your desired meaning in a way that will appear interesting and highly relevant.