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Take ownership

Take Ownership

Why businesses get stuck in a loop of failure when it comes to changing and updating their websites

Knowing that the success of your website will affect the future of your business, it is no surprise when businesses ask “What works and how do I get it to work for me?” 

The fact that businesses ask this question reveals an awakening awareness that the challenge to face this issue must be dealt with sooner rather than later. Let's explore what options are available, discover how to take the bull by the horns and make headway to solving this issue, and get a website you know is right for you.

Perhaps the reason businesses get stuck in a loop is because businesses are faced with a dilemma: either choose to invest in a website and risk intangible rewards, or offer 'lip service' and risk losing ground to competition.

Social media

The Internet is changing the relationship with customers

Modern thinking businesses are beginning to recognise that the Internet is changing the relationship with their customers. 

Marketing using this new media is still very new, and maybe because the old rules are not working, finding new ways to communicate with their customers is testing their creativity. Most businesses are shaking their heads with frustration; the answer, for most, is yet to be found. 

Old style 'hit-and-run' marketing, using customer centred strategies and CRM (customer relationship management) data to broadcast your product is failing because everyone is doing the same. This style of marketing is becoming background noise – a nuisance. 

Using similar techniques for your website is no different. These fad strategies will attract businesses that are desperate for results, yet unprepared to discover the real reason why their marketing is not working. These are the ones that are stuck in a loop, and change their website according to the latest sales technique.

Marketing Workshops

Try our marketing workshops for FREE

The first FREE introductory workshop will cover the Business Posture section of the Strategy Builder training programme. 

This 45 minute call will cover the following areas: 

  • Splitting your marketing activities into customer acquisition and customer nurturing marketing strategies 
  • Add clarity to your objectives by asserting a well defined USP 
  • Generate a business posture by presenting value and results combined with your passion to deliver 

The complete workshop programme includes Marketing Analysis, Content Marketing, Information Architecture, Improving Communication and Measuring Success. These workshops can be arranged as 45 minute telephone / Zoom calls to be held once a week (a time and day that fits). Those companies who wish to take this further can arrange one-2-one training or join an existing workshop group held on Wednesdays or Thursdays.

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