Become proactive and improve communication with a messaging strategy.
When combining newsletters with auto-responders, you will have the ability to build credibility and trust with your customers and prospects.
Following up enquiries
How to follow up enquiries in a consistent and professional manner.
Your marketing campaigns probably bring in product and service enquiries by email, website, telephone, fax and post. For each enquiry you get, you’ll no doubt attempt to follow up and send information to the prospect as quickly as possible.
Using auto-responders
How to Use Auto-Responsers.
Using a tool to automate the process of responding to enquiries will enable to you deal with enquiries much more professionally, improve your sales conversion rate and ultimately save you hours of work.
Educate
How to educate your customers with impartial information.
When your prospect is looking for information to help them make a decision, they will be attracted to valuable impartial information. By offering this information as a stream of emails, it will become collectable, and referred back to at a later stage.
Differentiate
How to take your prospect along incremental steps to help differentiate you.
When your prospect is looking for more information about a given product or service, they may not be ready to buy, but will be open to advice and persuasion.
Ready to buy
Auto-Responders for people ready to buy.
Your prospect is ready to buy, but needs a little persuasion to commit to the transaction. Use this auto-responder to keep connected to your prospect so that they return and make the sale.
Try our marketing workshops for FREE
The first FREE introductory workshop will cover the business identity section of the brand development training programme.
This 45 minute call will cover the following areas:
- Splitting your marketing activities into customer acquisition and customer nurturing marketing strategies
- Add clarity to your objectives by asserting a well defined USP
- Generate a business posture by presenting value and results combined with your passion to deliver
The complete workshop programme includes Marketing Analysis, Content Marketing, Information Architecture, Messaging Strategy and Measuring Success. These workshops can be arranged as 45 minute telephone / Zoom calls to be held once a week (a time and day that fits). Those companies who wish to take this further can arrange one-2-one training or join an existing workshop group held on Wednesdays or Thursdays.
