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Get moving

Just four actions to get your marketing moving

Time is precious. But investing your time in marketing analysis will help you make smart decisions faster.

These four activities require your undivided attention, but once complete you'll be in a position to make better and more informed choices in how you handle marketing decisions.

  • Create your buyer personas: put a face to your typical customer types and develop a personalised experience for them.
  • Improve the quality of your customer: investigate what issues need to be overcome to build a better relationship with your customers.
  • Turn features into benefits: describing the problems you solve means more than a list of features to your customers.
  • Turn scenarios into experiences: describe how your products and services work to deliver the results your customers need.
Buyer persona

1: Create buyer personas and develop personalised experiences

Sales strategies can be tailored to fit your buyer personas and help personalise your communication, making your message better understood. 

  • Creating detailed personas can help build rapport with potential customers by making the message personalised. 
  • The research and preparation of creating a buyer persona will help you understand and address their concerns. 
  • Each buyer persona will have different pain points you can address separately.
Customer relationship analysis

2: Improve the quality of your customer by building better relationships.

Having a process to build good relationships with your customers and prospects will make business communications easy and turn your customers into great customers. 

A great customer or prospect will be someone focused on the results, have an understanding of your unique systems and processes and know that only with you will they will get a higher level of service or better product than from anywhere else.

Customer benefit analysis

3: Turn features into benefits by describing the problems you solve.

The purpose of deriving customer benefits for your products and services is so that you can outline the delivery of results the customer wants that are specific to them. 

With targeted benefit orientated information, you will be able to educate your prospects and customers with your unique methods, processes, products or services, as they will see immediate value in discovering more. The result will be that your customers and prospects will become better educated and value the service your offer.

Scenario analysis

4: Turn scenarios into experiences by describing how your products and services work to deliver results.

Performing a customer scenario analysis will help you understand your customer's needs / questions and allow you to identify the key benefits that your services or products provide for a customer. 

This, in turn, allows you to develop a website response that addresses each customer need / question. This analysis is performed by considering individual customer types with a specific quality issue and identifying relevant scenarios that describe their situation. 

These scenarios are then used to identify questions. From this, you can plan specific website responses for each question. These responses may be represented as either website copy or for a case study.

Marketing Workshops

Try our marketing workshops for FREE

The first FREE introductory workshop will cover the Business Posture section of the Strategy Builder training programme. 

This 45 minute call will cover the following areas: 

  • Splitting your marketing activities into customer acquisition and customer nurturing marketing strategies 
  • Add clarity to your objectives by asserting a well defined USP 
  • Generate a business posture by presenting value and results combined with your passion to deliver 

The complete workshop programme includes Marketing Analysis, Content Marketing, Information Architecture, Improving Communication and Measuring Success. These workshops can be arranged as 45 minute telephone / Zoom calls to be held once a week (a time and day that fits). Those companies who wish to take this further can arrange one-2-one training or join an existing workshop group held on Wednesdays or Thursdays.

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