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Are Your Products/Services Aligned with Your Marketing Team?

Are your products and services targeting your ideal customer profile? 

Does your marketing team jump from campaign to campaign without focus? 

With passion-led marketing strategies, you can stay focused on what you're good at and find the right customer that suits you, not the other way around. 

Here are some insights and strategies to ensure your products and services are aligned with your marketing team's efforts, targeting the ideal customer profile effectively.

Nurture your passion

Discover Your Passion

Uncover the driving force behind your business by identifying what you enjoy most, what comes easy to you, and what gives you great satisfaction when done well.

Find out how to build your business around what you are really passionate about.

Give share serve

Enhance Customer Engagement

Review your products and services to explore ways to give, share, and serve more, fostering customer loyalty and encouraging repeat business.

Once you have built up a trusted relationship with your customers, you will experience easy and enjoyable business with them.

Customer segments

Develop Targeted Buyer Personas

Create detailed buyer personas representing various customer types, including your ideal customer profile. 

Analyse their preferences and identify the benefits they seek in your products and services.

Front-end marketing

Craft Irresistible Offers

Create compelling offers tailored to attract your target customers.

Of the normal products and services you would offer a prospect, consider what part or aspect of your offer you could make available for a substantially reduced price, or even free.

Persona driven sales

Strengthen Customer Relationships

Build stronger and more trusted relationships with your existing customers by implementing segmented campaigns for each buyer persona. 

Highlight the benefits that resonate most with each customer segment.

Web stats

Measure KPIs Effectively

Set clear Key Performance Indicators (KPIs) to track your marketing efforts' success. 

Utilise available data to assess whether desired results are achieved and find ways to continually improve and optimise your strategies.

Technical Surfaces logo

Here's what Technical Surfaces say about our workshops

"The marketing workshops helped our team to create great content for the website. With help from Netflare, we shaped our focus on developing trusted relationships with our clients by creating help and support tools to manage repair and maintenance."


Misaligned marketing targets the wrong customer type

Winning sales from businesses that don't fit your ideal customer profile risks changing your products and services to meet their needs.

Persisting with poorly targeted marketing risks you becoming disillusioned with poor results.

This can lead to wasted resources, missed opportunities, and a decline in customer satisfaction as you struggle to meet the needs of a mismatched audience.

Preferred customer

Start your marketing journey today

In the journey of aligning your products/services with your marketing team, it's crucial to focus on your passion and strengths while catering to your ideal customer profile. 

By discovering what drives your business and enhancing customer engagement through tailored offers and targeted campaigns, you can foster trusted relationships and drive consistent growth. The testimonial from Technical Surfaces underscores the value of effective marketing workshops in shaping a customer-focused approach. However, failing to align marketing efforts with your ideal customer profile can lead to wasted resources and missed opportunities. Embracing passion-led strategies and consistently measuring KPIs will ensure sustained success and customer satisfaction.

Expected results

Get a FREE taster of what a Project CMO can do for your business

Ask for a FREE introduction to our training workshops and discover how a Project CMO can work with your business. 

This 45 minute call will cover the following areas: 

  • Splitting your marketing activities into customer acquisition and customer nurturing marketing strategies 
  • Add clarity to your objectives by asserting a well defined USP 
  • Generate a business posture by presenting value and results combined with your passion to deliver 
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